Finally, a Proven Path to

Making Remarkable Films, Profitably.

 (without stress and with lots of creative freedom) 

While talking with thousands of fellow filmmakers, this is what I heard:


I don't feel confident in my ability to tell amazing stories,

I'm not sure what makes it all 'click.'


I can't find clients who will give the budgets and creative freedom

to make great films.


As much as I love filmmaking, I also hate it.

I hate pitching clients and having them ask if I can do it for less,

I hate feeling overwhelmed and afraid I'm going to miss THE shot,

I hate scrambling in post, searching for something that works,

And I hate the rounds of endless revisions...


Heck, I heard many of you ask if it is even possible to tell meaningful stories

profitably, without stress and with lots of creative freedom.

You're not alone and it's not your fault.


There was a time when I almost quit my dream of being a filmmaker. It felt like I was always compromising something: my creative vision, the story I was telling or if I was making any money at all in the process.


I remember struggling to close $5k deals. Struggling to get an iota of creative freedom. Struggling to make films that I was proud of and that I wanted to share with people.


It's no secret that most filmmakers struggle with these same things. And sadly, many never get beyond the struggle.


They continue to lack confidence in their ability, to compromise their creative vision, and to agree to budgets that are too low.


You need a way to get clarity on your vision

and to communicate its value to clients,

so you get the budgets and freedom you deserve.


I can't stress this enough. 


If you're not getting the results that you want — clients and budgets that enable you to make films that you are proud of — more hours of doing the same thing isn't going to work.


You need a new strategy. You need:

  • A plan to give you clarity and make you confident in your creative vision.
  • A system to close clients that give you freedom and the budgets you need.
  • A process to reduce overwhelm and radically reduce revisions.

You need a method to create remarkable films, profitably and consistently.


Crafting remarkable films isn't luck,

it's an art and a science.


It's storytelling. And it's scientifically proven that story is the best way to generate emotion, drive action, and create impact with your films.


Story has become a buzzword lately, but that's not what I mean.


I mean storytelling, the form of human communication that has evolved to be most effective. We're talking 'around the campfire' storytelling.


Now, I know story works because storytelling is what got the NFL to call after seeing one of our wedding films.


Story is what won me 5 Emmys.


Story is what enables us to charge over $100k for a 3-minute film.


Story is what makes me proud of the films we create.


You can have the most beautiful or epic shots,

but without story, your film is simply a video.


And a video is a commodity that goes to the lowest bidder.


It breaks my heart to see fellow filmmakers struggle, much like I used to, because they are stuck in a cycle of making videos they don't love.


I'm proud of my work and its impact and I want you to be as well. I believe in the power of story - and the power of filmmaking - to transform our world through empathy and impactful action.


And this is exactly why I wanted to help.


So we locked ourselves in a room and didn't come out until we created a fail-proof storytelling system that persuades clients to pay, that drives empathy and action and, best of all, celebrates your creative freedom.



Everything you need to make films worth watching,

profitably and consistently.


The Science of Storytelling is an online course

designed to give you clarity & confidence,

to increase your budgets & creative freedom,

and  to give you the ability to create films you love, every time.


7 Course Modules

Printable Client Materials

28 Teaching Videos

Written Recaps

5 Live Webinars

Downloadable Worksheets






Our goal in The Science of Storytelling is to revolutionize the way you tell stories and your filmmaking process. This transformation begins by building a solid, three part foundation: an understanding of what story is and why it works, an honest assessment of your current filmmaking process, and a clear path towards powerful, profitable storytelling.

You'll learn how to:

  • Unlock the psychology behind creating connection, meaning, engagement, and authenticity in your films

  • Leverage the power of narrative transportation to drive massive engagement 

  • Master Pixar's 2+2 concept and let your audience reach their own conclusions

  • Stop trying to 'cover everything' on site (and what you should do instead)

  • Invest the right amount of time into pre-production (it's more than you think!) and how exactly to make that profitable

  • Uncover the most effective and counterintuitive way to increase production value while slashing time spent editing

  • Master the 'secret weapon' of great storytellers (it  has very little to do with story)




It can be challenging to find amazing stories, especially for 'boring' clients. In this module, we teach you to look for stories in a completely different way: to look for magnetic main characters rather than amazing stories. You'll be armed with all the tools you need to find an amazing story, anywhere.

You'll learn how to:

  • Identify magnetic characters to be the heart of your film, including our not-so-secret way to know when we've found the one

  • Share the emotional core of your story through three main pathways (miss one and your film will lack appeal)

  • Ensure that your audience forms a deep connection with your characters, and why you don't need them to love them

  • Brainstorm the ideal character and turn that story into an even more powerful reality with specialized questions

  • Ask the best questions when searching for an interesting story, even in a boring place

  • Use and develop the two types of secondary characters in your films: helpers & experts

  • Emphasize alternatives when your main character is missing something or doesn't have much to say about a key plot point




Here's the great thing about alignment: it builds clarity and trust. Clarity means you'll have confidence in your decisions and vision, while trust equals creative freedom. You'll learn how to ensure a high level of alignment between you, your clients and your team. If anything is going to improve your relationships with clients, it's this.

You'll learn how to:

  • Leverage our Keyword System to ensure that you and your client are aligned on every decision and every idea. This system alone is worth the course.

  • Gain the trust of your clients and turn that into massive creative freedom

  • Embrace conflict with your client, even early on, in way that gets them excited about it

  • Brainstorm a huge list of vantage points to ensure you've got ideal alignment

  • Change your process if the same keywords keep coming up for you 

  • Ask prompts that guide your clients (and your films) in powerful directions

  • Use our 'cluster technique' to narrow your goals to a manageable size

  • Communicate the keywords to your clients in a manner that maximizes clarity and trust. In turn, you get confidence and freedom.




Do you ever struggle to structure your film so that its interesting? We all do. We examine at how different types of story structure impact our desire to keep watching and how you can structure your films in a way that draws us in and keeps us watching.

You'll learn how to:

  • Go deep into the theory and function of plot as a mechanism to keep viewers engaged

  • Make the two key plot decisions (and how it can actually be easier than it seems)

  • Include the three key parts of every story and why, if you miss even one, your film will fall flat

  • Ensure that the one thing that your story absolutely needs is included, even if your client doesn't want it

  • Spot the Six Universal Conflicts in nearly every story (every good story has at least three), plus how to decide which conflict is the strongest!

  • Talk to clients about conflict in a way that isn't intimidating and that will get them onboard

  • Use a simple question to immediately find conflicts in your story




Wouldn't it be nice to know the 20% of your film that caused 80% of the impact? Well, you'll learn just that: the 6 essential plot points. You can think of them as the load-bearing moments in your story. When you use these plot points the right way, your audience is engaged from the first to last frame.

You'll learn how to:

  • Incorporate the six key plot points that are integral to every successful story

  • Focus on the most important part of your film (and why you should)

  • Use plot points flexibly, so you can adapt them to a 3 minute film... or a feature length documentary

  • Emphasize your character's journey, including the use of mini-wins and setbacks along the way

  • Grab the audience from the start (and four unique ways to keep their attention)

  • Structure your film so that the audience leaves ready to take impactful action (in other words, ready to create the impact you desire)

  • Elicit emotion in both the open and the close by using mirrored questions 




One of the most powerful aspects of filmmaking is our ability to show, not just tell a story. We're going to share our favorite ways to effectively and authentically showcase your story. And, we'll give you the tools you need to avoid the painful, staged broll and tacky recreations none of us like shooting.

You'll learn how to:

  • Leverage the power of 'witnessing' to get your audience to arrive at their own, more powerful conclusions

  • Use unexpected places (they are more powerful!) and the 3 key strategies we use to find them

  • Uncover relevant symbols using our Four Layers of Place system (it makes previously impossible to think of ideas obvious!)

  • Use mapping in your search for effective places and authenticity for your character (it's not what you think)

  • Take advantage of small amounts of scouting time in the best way possible

  • Integrate found coverage (e.g. old video & photos) seamlessly into your film

  • Avoid tacky, staged broll and recreations that none of us really want to film anyways




Now that you have a strong understanding of how to make a powerful film worth watching, its time to sell it to your clients. This is the module where we put it all together. Follow the steps in this module and you're sure to attain significantly higher budgets, greater creative freedom and films that are more fulfilling for you and your clients.

You'll learn how to:

  • Leverage what clients really want for bigger budgets, greater freedom and better films

  • Use process to sell clients (and a beautiful, printable, pitch sheet to explain your process to clients)

  • Stop thinking and talking about the film with clients 

  • Focus on the three main phases of pitching a project (and the goal for each phase)

  • Evaluate a pitch, including a full sample pitch that shows exactly how talk to clients

  • Master the surprising goal of pitching a client (hint - it has nothing to do with selling and everything to do with filmmaking)

  • Listen in the right way, the way that will get clients saying yes, yes, yes


Choose the Plan That's Right for You



One Payment



Six Monthly Payments





Learning to be a powerful storyteller doesn't get any easier than this.


Over the next two months, we'll host five weekly webinars that teach you the most important content of The Science of Storytelling — live — and give you a chance to get all your questions answered.


This must-have training will transform your storytelling and filmmaking, even if it is the only thing you do.


(Value $597) Included with The Science of Storytelling!





When you tell stories about real people, you need really powerful interviews that trigger the emotions of your audience. There's a secret to getting authentic, passionate, effective interviews like those — and hint it's not the questions you ask! 


You'll get our 6  core interview techniques and ways to overcome the most common interview challenges.


This is a full, robust course with 7 teaching videos, custom illustrations, and much more. Prepare to make much more powerful films with these techniques.


(Value $197) Included with The Science of Storytelling!




Marketing isn't saying what you do anymore. It isn't showing off your amazing portfolio either. Unfortunately, most business owners (even storytellers!) get this wrong. 


In this full bonus course, you'll develop a purpose and mission for you and your business that transforms into a powerful, client-attracting story. You'll learn a strategy to use our keyword system for your own work and be able to clearly share your why.


We know that selling is hard. Be prepared for better clients and higher profits with this free training!


(Value $297) Included with The Science of Storytelling!




Marketing isn't saying what you do anymore. It isn't showing off your amazing portfolio either. Unfortunately, most business owners (even storytellers!) get this wrong. 


In this full bonus course, you'll develop a purpose and mission for you and your business that transforms into a powerful, client-attracting story. You'll learn a strategy to use our keyword system for your own work and be able to clearly share your why.


We know that selling is hard. Be prepared for better clients and higher profits with this free training!


(Value $297) Included with The Science of Storytelling!



Muse has brought me bigger clients, bigger projects and more opportunity and allowed me to grow, but the coolest thing is that I get to work with guys like this.

Alex Widmer

Filmmaker & Story Strategist

Many of us are pretty quick to lay down several thousand dollars for the latest and greatest quadcopter or 4k camera. However, the Muse program, at a fraction of the cost, is an investment into who we are as filmmakers.

Jeremy Wayland


For the first time ever, someone won't try to woo you with esoteric believes or mechanic plot-formulas but actually teaches you how to tell a compelling story.

Yannik Markworth


I used to be a tripod...

I can't tell you how much confidence I've gained in pitching to clients with the process.

Brian Artka


I can tell you, without a doubt, that Muse single handedly saved our business. We were struggling to find our voice & found ourselves in a never ending battle to provide the lowest rates just to land jobs. I would recommend Muse to anyone, from freelancer to large studio. 

Kaleb Kohart


I was able to take a client who often did $7,000 projects with us and land our first $25,000 gig. The process has been life-changing.


James Honce


When I first started doing video work, I was only getting a few hundred for a video and with my last client I made $11k!

Douglass Brown


"It's Brilliant!...the Muse process guides you to finding a great story without curbing the creativity and authenticity each unique human being brings to the process. I can tell this is the work of people who both understand both storytelling and the potential for online learning."

Annette Simmons

Author of Story Factor

Muse has been that missing link in my business. It is providing me with a process that is tried and tested, and can be repeated over and over. Before even finishing the course, I applied what I've already learned to a current project, that will subsequently bill enough  to pay for the course!

Aaron Horton


I am blown away.  - Alex Buono

A seismic shift in my understanding of filmmaking & storytelling. - Drury Bynum

The best investment I ever could have made.  - Deon Van Zyl



The Science of Storytelling is a comprehensive program designed to improve your filmmaking - from the first pitch to the final frame.


It's informed by years of cutting-edge research in the science of what makes people connect.


Rather than struggle to close barely profitable deals, I want you to have budgets that enable you to do your best work.


Instead of being told what to do and what to shoot, I want you to be a trusted advisor to your client and to be able to let your creativity and vision rule.


Let's replace overwhelm and stress with clarity and confidence.


Telling remarkable stories isn't luck.


And telling remarkable stories profitably, without stress, has almost no luck involved at all.


The Science of Storytelling gives you a process that reduces overwhelm, a structure that frees your creativity, and a system that attracts the clients & budgets that you deserve.


There's simply no better way to transform your filmmaking and storytelling.



The Science of Storytelling comes with a two week, 

100% risk-free guarantee. 


We know that if you do the work, it works. It's worked for us and for thousands of our students across the world. We've seen it transform people and businesses at speeds and with results that were barely imaginable before The Science of Storytelling course.


But for anything to work, you have to do the work — and we are going to help hold you to that. Simply show us that you've made a good faith effort.


Our promise to you is that if The Science of Storytelling doesn't have an immediate and significant impact on your storytelling, we'll give you a 100%, hassle-free refund.



The truth is I want you to create and share powerful stories. The world needs the stories you want to tell.


I want you to make films that you are proud of and tell stories that you care about. I want you to have a profitable, sustainable business that you enjoy. I want you to feel confident and to hold your head up high.


And whether you learn about story on your own or take the proven shortcut by working with me in The Science of Storytelling, I want you to know that my goal is simply for the world to see more remarkable stories.


And now, you have a choice — you can do nothing, you can try to do it on your own or you can work with us and get a step by step plan in The Science of Storytelling.


You have nothing to lose and everything to gain. 


The Science of Storytelling comes with a 100% satisfaction guarantee. Apply what you learn and the sky is the limit.


Choose the Plan That's Right for You



One Payment



Six Monthly Payments


What is Muse Storytelling and who is this Patrick guy?

Will this really work? It is a 'magic bullet'?

What if I'm a veteran filmmaker? Is this just for 20-somethings?

What if I've barely started my filmmaking? Or am a hobbyist?

I'm afraid I won't do the work. Help!

Will this course help me get more clients?

What if my clients don't want story? Or aren't willing to pay for it?

Will using a process make my films boring or formulaic?

How much time does The Science of Storytelling take?

Does The Science of Storytelling cover technical stuff, like which lens to use and how to light a room?

What if I don't live in the US?

Are there examples to illustrate the points you make?

When will the webinars be?

Who will be teaching the webinars?

Is there are guarantee?

What do I do if I need support?

Just reach out! We'd love to hear from you. You can email us at or inside of the course. We love connecting with fellow filmmakers and will do everything we can to ensure that your experience is delightful and successful!


Choose the Plan That's Right for You



One Payment



Six Monthly Payments


Consumer Testimonials. As with any program, your results using The Science of Storytelling may vary from these consumer testimonials. Your results will be based on many variables, such as your level of effort, business acumen, personal qualities, knowledge, skills, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. It takes lots of time, effort, and dedication to be a successful filmmaker and storyteller. We believe that we provide you a great toolbox to achieve your desired results, and these grads agree.