Many creatives shy away from science, to their detriment. You see, storytelling is the most effective form of human communication. We'll show you how to use the scientifically validated laws of storytelling to engage audiences, unleash your creativity, and create films that matter.

HINT: It's not the video.

Understanding what your client cares about enables you to move the discussion beyond just creating a video and  gives you the power to lead the conversation, as well as the freedom to own the creative vision.

Filmmaking can be a tough business. Few clients understand the work that goes into creating remarkable films, and they often want the cheapest, fastest version. We'll teach you how to position yourself as an expert and work effectively so that you make top dollar.

We'll show you exactly how to speak to your clients so that they pay for — and value — preproduction investment. When you use these simple tools and scripts, clients will not only be willing to pay for story finding and development, but they will also be willing to pay more for your creative vision.

There is one element of story that is so important that, without it, a film becomes forgettable and boring. We'll show you how to use it to create engaging stories that keep people watching to the very end. And beyond that, we'll show you how to use it, even if the client doesn't think they want it.

Nobody wants to be a tripod — to simply be told where to stand and what to shoot. We'll show you how to quickly and powerfully reframe expectations so that you can be valued for your creativity and ideas.